The way that insurance is marketed has changed significantly over recent years. In decades past, the marketing program of an insurance agent could consist of a few small newspaper ads, some postcard mailings, and a catchy, well-placed ad in the Yellow Pages. During these times where Internet use is so prevalent, agents maintaining their old way of advertising have found their new customer stream beginning to dry up.
Savvy insurance agents realize the majority of insurance customers now start their search for effective and affordable insurance on the Internet. A startling fact is that research market analysts have determined that this percentage of Internet shoppers may be as high as 80%. It behooves an agent to find a professional company to design for them a set of insurance websites that will attract customers using the modern ways of identifying an appropriate insurance company.
However, an insurance agent must understand that whipping up a generic insurance website and publishing it to the Internet is not enough. Another startling fact is that 95% of insurance websites do not return any prospective clients. The secret is to design a website with professional, attention-grabbing media, interesting and important content, and customer friendly “action” buttons. Then the package must be promoted in a way that Internet customers will find your website among those of your competitors. It’s important to entrust this important gateway to your revenue stream to a professional company for insurance websites.